Marketing Curriculum

LOWER DIVISION MARKETING REQUIREMENTS

Offered every fall and spring

The course examines the functions, objectives, organization and structure of business in a market economy and in a global context, including relationships among business, government, and the consumer. Course modules include business organization and management; pricing and distribution; human resources; accounting; financial management and investment; and the nature, causes and implications of international trade and multi-national business organizations.

Offered every fall and spring

Prerequisite: ENG 112 /112H

Students learn to prepare effective written, verbal and digital presentations for a variety of business situations, including professional emails, memos, letters, individual and group oral and digital presentations, management briefs and reports. Attention is given to proficiency in the conventions of Standard Written English, well developed and well supported presentations, and strong delivery skills.

Offered every fall and spring

This course critically analyses the essential role of ethics in the American-Global business community. Topics for analysis include: the current ethical conditions in the business community; defining business; defining ethics; the necessary connection between business and ethics; the purpose/s of work; fair profits and wages; capitalism and its critics; global business practices; power and justice; corporate and employee responsibilities; business, sustainability, and the environment; ethics and global business relations.

Offered every fall and spring

This course focuses on practical skills such as writing resumes and cover letters, utilizing professional online networking resources, assessing career interests and researching internship opportunities.

Offered every fall and spring

Students use and manipulate data sets needed for analysis and presentation. Students will build and edit detailed electronic spreadsheets containing advanced features and functions such as financial formulas, pivot tables and charts, scenarios and data filters. Some statistical concepts and their applications within MS Excel are introduced. Students will have the opportunity to demonstrate proficiency in Excel through Microsoft Office Specialist certification examination. $45 lab fee required.

 

Offered every fall and spring

Essential principles of economic analysis from the viewpoint of choices to be made by individual economic units. Scarcity; supply, demand and elasticity; opportunity costs; cost theory; price and output determination under various market structures and factor markets; government regulation; comparative advantage; international trade. Application of economic theory to current economic problems

Offered every fall and spring

Survey of various fields within the discipline of psychology, such as perception, memory and personality, and how each of these fields contributes to understanding and improving human behavior

Offered every fall and spring

An introductory course in probability and statistics. It includes calculation and analysis of statistical parameters with statistical software for personal computers. Topics include sampling, measures of central tendency and variability, probability distribution, normal and binomial distributions, confidence intervals, hypothesis testing. Application of a variety of statistical tests, including the sign test, z-test, t-test, chi-square analysis of variance, linear regression and correlation, and non-parametric tests. Comparable to PSY 235. Credit will not be given for both courses.

UPPER DIVISION MARKETING REQUIREMENTS

Offered every fall and spring

A survey course that explores the art and science of organizational management, the class will examine classic theories, modern theories and applications. Students will learn to assess management activities as they apply to ethics, multiculturalism, social responsibility, and group dynamics. The class will introduce the concepts of scalable management principles as applied to small companies or multi-national corporations and will include techniques to evaluate the organization’s environment and plan appropriate structures, processes and controls.

Offered every fall and spring

Prerequisite: BUS 110.

A foundation course in marketing theory and applications. Topics covered will include consumer research, product development, positioning, branding, market segmentation, pricing, communication, promotion, and distribution, with emphasis on the firm’s own planning and strategic context.

Offered spring 2021, 2023

Prerequisite: BUS 300 and BUS 350 and MTH 270.

Applications of quantitative techniques, qualitative analyses, and software modeling for the optimization of marketing decision-making and market predictions. Students will learn empirical applications of market data analysis, pricing optimization, market forecasting, channel optimization, segmentation, perceptual mapping, return on promotion, OLAP, and market response models.

Offered Spring 2021, 2023

BUS 454 – New Product Development (4 units)

Offered Spring 2021, 2022, 2024

Prerequisite: BUS 350.

This course will use readings, case analysis and projects to examine the processes, tools, and best practices used in developing new products and services. Topics include concept identification, market feasibility, technical feasibility, financial feasibility, new product adoption, and life-cycle management.

or

BUS 456 – Integrated Marketing Communications

Offered Spring 2020, 2023

Prerequisite: BUS 230.

An overview of the components and tactics involved in creating an integrated marketing communications strategy. This course is designed for students who will become decision makers in profit or non-profit organizations which engage in advertising, public relations, promotions, Internet marketing, point-of-purchase materials, media and client communications. Special attention will be placed on effectiveness and measurable results, and the role communication plays in the marketing environment.

Offered every fall and spring

Prerequisite: Senior standing, BUS 300 and Math 270.

This course focuses on studying the practice of competitive strategy from the manager’s perspective. During this course, students will develop the skills to apply classic and modern tools for strategic analysis, planning and execution. Students will learn techniques for conducting quantitative business analytics, evaluating economic value/cost structures, and decision-making techniques and assess their relevance to a firm’s competitive advantage. In addition, students will enhance business communication and presentation skills.

Internship

Prerequisite: Consent of Instructor of Record and completion of Internship Application. A supervised off-campus practical experience in a community, company or institutional setting. Application of core concepts in an academic field with an On-Site Supervisor and an MCU Instructor of Record.

or

Practicum

Prerequisite: Consent of Instructor of Record and completion of Practicum Application. Student participates in an MCU on-campus experience with a Marymount faculty member, department or office. Focus of the practicum is related to Student Learning Outcomes (SLOs) developed by the student and the Instructor of Record.

Offered every spring

Prerequisite: Junior standing.

In this course students learn how to use social media for marketing with a global perspective. Through examining case studies and interactive class exercises students learn best practices and technical skills in order to connect business objectives with social media strategies, platforms and tactics.

MARKETING ELECTIVES

Choose 3 electives from 2 different categories

PSY 280 – Intercultural Psychology (4 units)
Prerequisite: PSY 150.
This course introduces theories, concepts and research methods employed in studying behavior in the intercultural context, variables influencing human interaction, and basic knowledge concerning cultural issues. This course facilitates students’ development of observational and analytical skills regarding intercultural interaction.

or

PSY 222 – Psychology of Gender (4 units)
This course examines the biological and social context in which women and men express gendered behaviors. Research and scholarship provide the material for a critical review and an overall picture of gender from a psychological perspective, while emphasizing cross-cultural and diversity perspectives of gender.

or

PSY 345 – Social Psychology (4 units)
Prerequisites: Completion of PSY 150 or SOC 100 or consent of instructor.
Recommended course: PSY 240.
Concerned with understanding how an individual’s behavior, thoughts and feelings are affected or influenced by the presence, characteristics and actions of other people. Focuses on social interaction – describing, understanding and explaining interpersonal behavior

or

BUS 312 – The Fundamentals of Sales (4 units)
This course will introduce students to the principles and practices of sales and selling. It will focus on the history of sales, the value created by sales, and the methodologies necessary to succeed in sales and selling. Also addressed will be the interdependence of marketing and sales, the importance of customer relationships, and the role of modern technology in the selling process. The course will be applicable to anyone who will be utilizing sales techniques and skills in their lives and careers.

or

CAR 145 – Communication Structures (4 units)
An examination of the structures underlying both verbal and visual modes of communication in modern society. Emphasis is placed on a study of comparable features in the various media used in the art of expression. Contemporary media will be investigated against a background of standard patterns of communication. Written, oral, and digital communication skills will also be developed through a series of written research projects and recorded and/or live presentations

AM 204 – Website Design I (4 units)
Class hours: 2 lecture, 2 laboratory.
Introduces students to Adobe Dreamweaver to create basic Web page layouts. Students learn the basics of HTML, CSS and Adobe Photoshop to prepare photography and create graphics for Websites. Emphasis is placed on technical proficiency, content development and design style. Basic Internet vocabulary and industry standards are covered. $200.00 lab fee required.

or

AM 122 – Video Production Methods I (4 units)
Class hours: 2 lecture, 2 laboratory.
ENG (Electronic News Gathering) style digital video production methods using portable cameras, basic field lighting techniques and audio recording. Students learn the pre-production and post-production process of creating videos including the development of production outlines, scripts and editing to create an original short video. Emphasis is placed on technical proficiency with basic portable video equipment. $275.00 lab fee required.

or

AM 151 – Digital Photography I (4 units)
Class hours: 2 lecture, 2 laboratory
Beginning photography course introduces students to creative use of DSLR & HDSLR cameras. Basic photographic vocabulary, history and styles are covered. Course emphasizes creative photography using manual camera settings, exposure, various lenses and accessories. Effective use of lighting is covered for studio, interior, exterior and natural settings. Students explore photographic genre and styles including: portrait, landscape, still life, commercial and fine art photography. Use of various photographic methods, use of digital printers and printing papers will be incorporated. $250.00 lab fee required.

or

AM 214 – Website Design II (4 units)
Prerequisite: AM 204;
Class hours: 2 lecture, 2 laboratory.
Studio course covers intermediate through advanced design and production methods for developing and publishing CSS Websites with Adobe Dreamweaver software. Students generate custom CSS code for Website and incorporate dynamic media into Web pages. Students learn how to generate dynamic content for Web pages with XML and acquire basic PHP scripting skills. Website promotion and SEO will also be explored. $150.00 lab fee required.

BUS 388 – Applied Statistical Methods (4 units)
Prerequisite: MTH 270
This course is designed to go beyond the topics covered in a one-term introductory statistics course. These new topics include: Analysis of Variance (ANOVA) and special topics in regression analysis. The course will also investigate sets of data called time series, which consist of values corresponding to different time intervals. A major objective of this segment is to examine past time series data and use our observations to forecast, or predict future values. In addition, students will use Microsoft Excel and IBM SPSS Statistics to learn how to incorporate statistical results into sample reports as well as gain exposure to the field of data analytics and the analysis of large complex datasets.

or

BUS 550 – Marketing Strategy (3 units)
Prerequisite: Graduate or Senior standing.
This course covers fundamental marketing principles with a focus on effective marketing strategies in a digital era characterized by significant transformation from information technology. Markets of today require thinking globally but acting locally. They are also highly connected, participatory, and green, tooled to empower individuals and turn individual actions into massive market forces. In a way, the course re-conceptualizes the role of traditional marketing principles to explain the 105 Course Listings & Descriptions modern marketing actions fueled by the globalization, advanced technology, far-reaching connectivity, and unprecedented social presence.

and

BUS 550L – Marketing Research and Analytics Lab (1 unit)
Prerequisite: Graduate or Senior standing.
This course takes an experiential learning approach to leveraging social networks, search engine marketing and social media platforms to promote an organization’s brand or objectives. Students will work with real-world tools, scenarios and data. The course helps prepare students for work in marketing, consulting, and brand management in both B2C and B2B commerce. Students interested in entrepreneurship will find the course useful, as new businesses often rely on digital marketing to promote their brand and connect with consumers and investors.

MCU BS CORE COMPETENCY REQUIREMENTS OUTSIDE OF MAJOR

ENG 112/112H – College Composition 1: Expository Writing (4 units)
Prerequisite – ENG 108, if required, with a C or higher
The course introduces students to the requirements of academic writing: the use of quotation, summary, paraphrase and to the conventions of documentation, using a variety of approaches, including enumeration, definition, comparison/contrast. Students are required to complete at least three major assignments, including a limited research paper or documented essay.

ID 230 – Information Literacy (1 unit)
Learn to construct a research strategy and use research resources for academic and career endeavors. Examine information technology’s impact on the individual and society.

MCU 100 – Freshman Seminar (1-3 units)
An academic orientation to MCU and a critical reflection on personal values, qualities, and attitudes for the purpose of developing the skills, knowledge, and strategies for success in College and in life.

or

MCU 200 – Academic Development: Transitioning to MCU (1 unit)
Prerequisite: by placement.
The course is required of students transferring to MCU with 30 or more transfer units. It assists students in planning their MCU experience and accessing MCU’s resources to achieve their academic goals.

1 course from the following:

REL 102Roots of Western Religious Literature I (4 units)
The literature of ancient Hebrew civilization and of the early Christian movement, as preserved in the Bible, from a culture very different from our own. The course aims to capture a sense of what this literature meant to the people of its time by studying its historical, cultural and literary background. This provides depth and perspective for a student’s personal interpretation of the Bible.

REL 103Roots of Western Religious Literature II (4 units)
The literature of the early Christian movement, as preserved in the New Testament of the Bible, was produced in a culture very different from our own. The course aims at reading this literature through the eyes of key persons of that time. The student will thus obtain a fresh perspective that will provide context and enrichment for personal reading of scripture literature.

REL 112 – Theology of the Nicene Creed (4 units)
An introductory survey of traditional Christian belief as expressed in the Nicene Constantinopolitan Creed. (Replacing REL 110).

REL 120 – Introduction to Catholic Thought (4 units)
Students will examine various themes in Catholic theology and how they relate to perennial human questions and aspirations. Theology can be understood as reflection upon faith experience, which in turn leads to the formulation of structures of belief. Students will gain an appreciation of the Catholic understanding of the human person, approach to revelation and mystery, and contribution to moral reasoning. In this conversation with the Catholic tradition, students will explore their own approach to foundational spiritual and ethical questions.

REL 130/130H – World Religions (4 units)
Introduction to the history, literature and thought patterns of the major religions of the world.

REL 230 – Catholic History & Thought (4 units)
Survey covering Catholic history, with a focus on thought, doctrine, ritual, and other aspects to provide students with a basic knowledge of the Church, its origins, development, and contemporary situation in a global context.

REL 310 – Catholic Social Teaching (4 units)
Studies the complex social problems facing the modern world by investigating the ways the Catholic Church, Catholic thinkers and activists have applied Christian principles to social issues, with special emphasis on official church documents since Leo XIII’s Rerum Novarum (1891). Students are not required to accept Catholic social teaching, but to enter into dialogue with it. PS1

 

1 course with a SCI prefix (Other than 136, 321, 342, 443, 497, 498 and 1-unit lab
classes)

or

BUS 301 – Management for Sustainability (4 units)
The course examines what we mean by sustainability, how businesses as agents of change can integrate sustainability into strategic planning, and how they can recognize opportunity and build success by doing so. Topics include organizational culture and incentives, systems thinking, sustainable strategies and policy, innovation, efficiency, stakeholder engagement, partnerships, cradle to cradle design, product development, product life cycle assessment, environmental accounting, product declarations, management metrics, sustainability targets, training, and promotion. The class works collaboratively on a case study that benefits a local project or organization.

CJ 200 – The Fundamentals of Forensic Science Investigations (4 units)
This course studies the fundamentals and applications of the forensic sciences. This crime scene management course will survey fundamental topics in biology and chemistry that are relevant to forensic science. Topics include Management of Crime Scenes, Medicolegal Death Investigation, Crime Scene Reconstruction, Biological samples, DNA, PCR, Genetics, Proteins and Enzymes, Cellular Biology, Structure and Reactivity of Chemical Compounds, and Ethics and Forensic Science. This course is designed for forensic investigators, police officers, private or public investigators, or other students or professionals with an interest in forensic investigation.

ECO 400 – People, Profit, Planet (4 units)
Prerequisite: Upper division standing.
An interdisciplinary approach to the challenges of meeting human needs in a socially responsible and environmentally sustainable manner. The course expands on classical economic models by integrating consideration of a triple bottom line of profitability, social equity, and physical sustainability in the broader context of resources, systems, and values.

ECO 410 – Resource Economics (4 units)
Prerequisite: upper division standing.
This course explores historical analysis of population economics and resource management. It will examine aspects of local, national and global markets for resources and the implications for future resource policy. Private-sector and public-sector solutions will be debated. Particular emphasis may be placed on timely topics such as the demand and supply of water and various energy sources.

GEO 108 – Physical Geography (4 units)
Physical Geography is the study of planet Earth as a system of interrelated parts, exploring its major subsystems – land, water and air – and their interactions. Topics include weather and climate, the hydrologic cycle, land forms, soils, and vegetation.

GS 220 – Introduction to Sustainability (4 units)
Recommended preparation: prior college science course.
A survey of the theory and practice of sustainability, addressing human impacts on Earth’s natural and human resources through resource consumption, waste and pollution. Coverage includes philosophical rationales, scientific underpinnings, and applied measures to reduce unsustainable practices in business operations, public administration, household management, and other enterprises.

ID 300H – TBA

PSY 370 – Psychology of Health and Wellness (4 units)
Prerequisite: PSY 150. This course will explore the contributions of psychology to our understanding of health and illness. We will explore the relationship between psychological factors and the development of illnesses; the role that social, emotional, and behavioral factors play in the prevention of illness and the maintenance of a healthy lifestyle; and we will examine how psychologists can assist in the management of chronic and terminal illnesses. We will also take a critical look at the current state of our healthcare system.

PSY 445 – Physiological Psychology (4 units)
Prerequisite: PSY 150 and PSY 240.
Study of the neurological and physiological foundations of behavior. Includes an introduction to functional neuroanatomy, as well as detailed study of the physiological bases of sensation, perception, emotion, motivation, learning, and higher mental functions. (Formerly PSY 335)

1 course from Arts & Media (AM exclusions: 107, 207, 307, 407, 450, 497, 498, Internship, and Practicum courses)

or

Music or Theology

BUS 315 – Principles of Entrepreneurship (4 units)
Recommended pre- or corequisite: BUS 300.
The course will set the framework for the principles and practices necessary for the formation and development of a new enterprise. In addition, students will learn what investors look for when assessing a business opportunity.

BUS 316 – Entrepreneurship II (4 units)
Prerequisite: ACCT 151, BUS 315.
A project-based course that will emphasize the hands-on business practices which are the major components of a full-cycle development of an idea into a successful enterprise. Students will refine their entrepreneurial skills and develop a business plan.

BUS 415 – Entrepreneurship for Social Change (4 units)
Social entrepreneurship is an emerging field which asserts that the problems of the world cannot be solved by governments or economic markets. To make real changes, entrepreneurs must act as stewards of their communities and undertake ventures which add social value. This interdisciplinary course is targeted to those students who believe they may seriously consider a social entrepreneurial opportunity early in their careers, although the skills developed will benefit any career direction. This course will include a field project with significant social service value-added.

BUS 454 – New Product Development (4 units)
Prerequisite: BUS 350.
This course will use readings, case analysis and projects to examine the processes, tools, and best practices used in developing new products and services. Topics include concept identification, market feasibility, technical feasibility, financial feasibility, new product adoption, and life-cycle management.

ID 430H – TBA

ENG 120 – Introduction to Literature (4 units)
Prerequisite: ENG 112.
A survey of literature by genre and/or chronology with the principal emphasis on representative works from English and American literature. Short stories, poetry, and at least one play and one novel are studied in critical detail.

ENG 125 – Literature and Film (4 units)
Prerequisite: ENG 112.
This course applies the principles of literary criticism and aesthetic analysis to the study of film and literature. Topics include the function of narrative in film, the relationship between the verbal and the visual image, and film as an effective medium for literary themes.

ENG 140 – Introduction to Drama (4 units)
Prerequisite: ENG 112.
A survey of dramatic works from the perspective of literature. Various types and forms of the drama as well as the artistic concerns of the dramatist are examined through selections from the history of the theatre.

ENG 310 – American Catholic Writers (4) Prerequisites: ENG 112, a lower division religion course, and a lower division literature course. This course examines American Catholic writers of the 20th Century, with an emphasis on Fiction, Drama, and Film. Students will learn how the author’s Catholic beliefs influence the characters, themes, and situations of the literary work, and understand how belief systems give unique perspectives on various aspects of American culture and society.

UNIT TOTALS

Any college level course listed in the Catalog or accepted as transfer credit may be taken as an elective to fulfill the 120 unit degree requirement in this BS program.

Download the Marketing BS Required Courses Checklist

Online classes extended through the semester and work-from-home status for employees. Villas remain open.